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DMG Celebrates Raft of Award Nominations
Digital Marketing Group (DMG) has scooped the most nominations at this year's Connect Awards, with a total of seven nods including 'DM Business Person of the Year' for chief executive Ben Langdon. The shortlist, which was announced on Wednesday 30th July, listed DMG as a contender in the prestigious 'Digital direct marketing supplier of the year' category; a title currently held by the group after its win at last year's awards. DMG's new product, Digital Brain, has also been nominated in the 'Best new data software or technology' category, for a campaign completed for Hitachi Capital. Launched at the start of 2008, Digital Brain has fast become a highly sought after tool which brings together online and offline customer data, in real-time, to generate positive interactions between a brand and its customers. DMG companies Inbox and Jaywing have also received nods in the 'Best use of email in a CRM campaign' and 'Best call centre campaign in the private sector' respectively, the latter being a joint entry between data specialist Jaywing and voice communication expert Gasbox. And Graphico is shortlisted in both the 'Best strategic partnership' category for its work with Bacardi, and in the 'Best use of an emerging digital channel (mms, sms, viral) in a CRM campaign' for the 'Prepare for Glastonbury' campaign for Carlsberg. Ben Langdon, chief executive of Digital Marketing Group commented: The winners of this year's Connect Awards will be announced at a gala dinner being held on Monday 22nd September 2008. |
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